Most visitors don’t “browse.”
They scan your site like they’re late to a flight.
And in those first few seconds, your design either says:
“Trust me, I’m legit.”
or
“Run.”
Here’s how to pass the 7-second test like a boss:
1. Above-the-fold is your handshake.
People decide whether to stay or leave RIGHT there.
So keep it simple: one sentence, one CTA, one image.
2. Use contrast like you mean it.
High contrast = clear hierarchy.
Low contrast = people leaving because their eyes are tired.
3. Buttons should look like… buttons.
No ghost buttons on mobile.
No 5 different button styles.
No “mystery meat” icons.
Consistency converts.
4. Typography = tone of voice.
Your font choices communicate way more than people think:
Rounded fonts feel friendly.
Sharp fonts feel premium.
All caps feels like you’re shouting at me.
5. Spacing is what makes a site feel expensive.
Crowded = cheap.
Airy = premium.
